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Inside Intelligence · Signals & Deep Dives

Buying signals. Prospect Fit Score. Deep-dive on demand.

Signals tell you what's changed about an account. The Prospect Fit Score tells you who matters across your workspace. Deep-dive lets you regenerate any one section with a fresh fact.

Start freeSee the sample feed
What signals tell you

Four classes of buying signal, watched continuously.

Signals are extracted from profile generation as a separate pass. They feed the heat center, the brief's next-best-actions, and the reply-assist context.

  • Hiring activity

    New CRO from a competitor, scaling sales engineering, opening a Riyadh office.

    Example · {{Competitor}} just hired its first VP of Revenue from {{Bigger Competitor}} — buying-committee shape will change in 60 days.

  • Funding events

    Series A through C raises, debt facilities, secondary rounds.

    Example · {{Sample Co.}} closed a $14M Series B last week. Expansion budget unlocks in Q3.

  • Regulatory triggers

    PDPL filings, SAMA licensing changes, CITC announcements that move enterprise budgets.

    Example · A new SAMA framework for open banking lands in 90 days. Mid-market fintech roadmaps will reset.

  • Product launches

    Public product launches, market-entry announcements, partnership reveals.

    Example · {{Sample Co.}} launched a UAE-only checkout product. Saudi expansion is the obvious next move.
Prospect Fit Score · 0–100

One score. Every prospect. Workspace-wide.

V1 uses one scoring mechanism everywhere. The score does not change meaning by entry point, provider, or campaign context. Apollo's score, your CRM's score, and your sequence tool's score all collapse into one.

Inputs to the score
  • Company profile
  • Default ICP definition
  • Target industries, geographies, company size, roles + seniority
  • Channel readiness (which channels you can launch on today)
  • Data completeness and confidence
Sample · Jeddah logistics SaaS
sample-logistics.sa
Score
82/100
High Fit
Score buckets: High · Medium · Low
Why
  • Right seniority — VP of Operations on profile
  • Matches target industry — B2B logistics SaaS
  • In target geography — KSA
  • Company size aligned — 80 employees
  • Verified contact path available
Deep-dive · regenerate any one section

Don't like one ICP? Regenerate just that section.

Pick a section. Add a fact. Regenerate. The other eleven sections stay anchored to your prior calibration. PRD §16.3.

Section · ICP-2
Before deep-dive

B2B SaaS companies in MENA, 50–500 employees, looking to expand into the GCC.

Fact added

We only win in this segment when the buyer has just hired a head of revenue. Without that trigger we lose to incumbents.

Regenerate section
After deep-dive

Saudi or UAE B2B SaaS, 80–250 employees, in the first 90 days of a new revenue leader's tenure. Trigger: a CRO/Head of Sales hire posted in the last quarter. Without that trigger, deprioritize.

Sample signal feed

What the feed looks like inside the workspace.

Each card carries source, timestamp, signal class, a one-line read, and a deep-dive button.

  • HiringLinkedIn·2 hours ago

    {{Sample Co.}} hired a new VP of Revenue.

    Joined from {{Bigger Competitor}}. Compensation committee shape changes within 60 days.

  • FundingMAGNATR·Yesterday

    {{Sample Co.}} closed a $14M Series B.

    Lead investor: a regional fund with a fintech thesis. Expansion budget likely unlocks Q3.

  • RegulatorySAMA bulletin·3 days ago

    Open-banking framework update lands in 90 days.

    Mid-market fintech roadmaps will reset. Two of your tracked accounts are directly affected.

  • ProductPress release·1 week ago

    {{Sample Co.}} launched a UAE-only checkout product.

    Saudi expansion is the obvious next move. Window: 4–6 weeks before competitors react.

Where signals go next

From signal, to brief, to sequence — in one workflow.

  1. 01

    Signal lands

    A buying signal is extracted on the next profile run, or on a tracked-account refresh.

  2. 02

    Brief picks it up

    Campaign briefs reference the signal as the lead angle. Pain hypothesis is anchored to evidence, not to a guess.

  3. 03

    Sequence drafts around it

    Email and LinkedIn openers cite the signal in the buyer's own context. Reply-assist uses signal recency for tone.

Related capabilities

Signals don't live alone.

See the signals on a real account.

Free workspace, free profile, free signal feed. No card.

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